About Us | Matchstick Label

Matchstick Label

Our Story

Matchstick started as a creative endeavor. When we made the leap to pursue the business full time, it got personal. We weren’t just designing clothing, we were shaping a way of working and living that needed to excite us - something sustainable, self-directed, and visionary.

Real luxury isn't a status symbol, it's a sense of space.

It’s all a mindset. Whatever you’re committing to, we get what it takes to do that.

Hard work means deep work. The kind that challenges you to override default settings. To shift your priorities and invest in what matters. It's conviction. This is the hard work that keeps us fulfilled. It’s about staying true to something meaningful.

This takes discipline. Care. And a community of people who see you.

How we work

Our Process

This entire ecosystem is design-led, from graphics to garment construction to how we all experience the brand. We build from what we know: art, merchandise, and good relationships.

Founded in 2017 by Toronto-based designer Davin Crawford, Matchstick has been shaped by our connection to Vancouver Island. What started as a post-client midnighter has grown into a business recognized coast-to-coast, rooted in independence, design integrity, and doing things right, even if it takes longer.

Known for vintage-inspired materials and an art-forward vision, Matchstick has built a reputation for quality, Canadian-made gear. Eight years in, we’re still hands-on - designing in-house, and manufacturing, stitching, and screening every piece in Toronto.

We bring care and consistency to every part of the process. In a market driven by speed and status, we stand for quiet ambition - prioritizing process over pressure to perform.

The simplicity of coastal living and creators crafting their own legacies inspire us.

We’ve grown an ecosystem around our process - small batches of ethically sourced gear that we test ourselves: wear, wash, share around, repeat. We notice what people reach for most and we make more of that.

We’re proud to make clothing that becomes part of your day. Whether you're here to wear it, stock it, or build something together, we’re glad you found us. Mutual respect for the craft keeps us going.

POV

"There's a difference between liking something, and respecting it. One is easy, the other is earned."

Davin Crawford, Founder, Matchstick